The Indian government has taken several steps to rejuvenate the tourism sector in the country, which has been severely impacted by the COVID-19 pandemic. These steps include:

• Launching the ‘Dekho Apna Desh’ campaign to promote domestic tourism and encourage Indians to explore their own country.
• Providing financial assistance to state governments to develop tourism infrastructure and promote tourism activities.
• Providing tax incentives to the tourism industry to attract more investment.
• Creating a single-window clearance system to simplify the process of obtaining permits and licenses for tourism-related activities.
• Launching the ‘Swadesh Darshan’ and ‘Prasad’ schemes to develop and promote religious and cultural tourism in the country.

The effectiveness of these steps has been mixed, as the tourism sector continues to face challenges due to the ongoing pandemic. While the ‘Dekho Apna Desh’ campaign has led to an increase in domestic tourism, the overall number of tourists visiting India has decreased significantly. The financial assistance and tax incentives provided to the industry have been helpful, but the sector still needs further support to fully recover. The single-window clearance system has streamlined the process for obtaining permits, but more needs to be done to improve infrastructure and promote tourism activities. Overall, while the steps taken by the government have been positive, more measures are required to ensure the full recovery of the tourism sector in India.