What is the significance of the Ayushman Bhav campaign

1. The Ayushman Bhav campaign holds significant importance in promoting holistic well-being and mental health awareness in India. 2. It aims to address the growing concerns of mental health issues, including stress, anxiety, depression, and suicide prevention. 3. The campaign creates awareness about the importance of mental well-being and encourages individuals to seek help and support for their mental health. 4. It seeks to reduce the stigma associated with mental illnesses by promoting empathy, understanding, and inclusivity. 5. The virtual launch by the President of India signifies the government's commitment and recognition towards mental health issues and the need for a collective effort to address them. 6. The campaign emphasizes the importance of building a support ecosystem that includes mental health professionals, helpline services, and community support programs. 7. It aims to provide accessible and reliable resources for individuals to educate themselves about mental health and to access appropriate care and treatment.