What is the significance of the 'Ayushman Bhava' campaign introduced during 'Seva Pakhwada'

Highlight the objective and impact of the 'Ayushman Bhava' campaign introduced during 'Seva Pakhwada' by Union Health Minister Mandaviya.
The 'Ayushman Bhava' campaign introduced during the 'Seva Pakhwada' by Union Health Minister Mandaviya holds great significance in improving healthcare access in India. Here are the key objectives and impacts of the campaign:
  • To raise awareness: The campaign aims to educate citizens about various healthcare facilities and initiatives available under the Ayushman Bharat scheme.
  • Promoting preventive healthcare: It emphasizes the importance of regular health check-ups, vaccination, and adopting a healthy lifestyle to prevent diseases.
  • Increasing beneficiary registration: By encouraging people to enroll in the Ayushman Bharat scheme, it aims to improve access to quality healthcare for the vulnerable sections of society.
  • Strengthening healthcare infrastructure: The campaign focuses on infrastructure development, such as setting up more health and wellness centers, to ensure better healthcare delivery.
  • Empowering frontline workers: It aims to train and equip Accredited Social Health Activists (ASHAs) and Auxiliary Nurse Midwives (ANMs) with necessary skills to provide comprehensive healthcare.
Overall, the 'Ayushman Bhava' campaign seeks to improve healthcare awareness, accessibility, and quality through systematic interventions and empowerment of key healthcare stakeholders.
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