How does the Ayushman Bhav campaign by the Health Ministry aim to provide healthcare services to a maximum number of people
The Health Ministry has launched the Ayushman Bhav campaign. Explain how it aims to provide healthcare services to as many people as possible.
The Ayushman Bhav campaign initiated by the Health Ministry in India aims to ensure the provision of healthcare services to a maximum number of people. Here is a point-wise explanation of how it achieves this objective:
- Universal Health Coverage: The campaign aims to achieve the goal of Universal Health Coverage by providing financial protection and health services to around 50 crore individuals across the country.
- Pradhan Mantri Jan Arogya Yojana (PM-JAY): Ayushman Bhav is also known as the PM-JAY, which is a flagship health insurance scheme. It offers cashless and paperless access to medical facilities to beneficiaries, primarily aimed at the economically vulnerable population.
- Beneficiary Selection: The campaign prioritizes beneficiaries based on the Socio-Economic Caste Census database, ensuring that those in need receive health coverage.
- Health and Wellness Centres: Under this campaign, the government is transforming existing primary healthcare centres into Health and Wellness Centres. These centres actively provide comprehensive healthcare services, including preventive, promotive, and curative care.
- Collaboration with Private Sector: The campaign promotes a partnership with the private sector to increase the reach of healthcare services, thereby maximizing coverage and access to quality care.
- Emphasis on Quality and Standards: The Ayushman Bhav campaign also emphasizes improving the quality of healthcare services while maintaining the prescribed standards, ensuring that the provided care is effective and safe.
- Technology Integration: The campaign leverages technology for efficient implementation, including the use of digital health records, telemedicine, and online claim processing.
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