The concept of sustainable living refers to a lifestyle that aims to minimize the negative impact on the environment, society, and future generations. The proposed 'market' scheme by the Centre promotes sustainable living by incentivizing actions that contribute to environmental conservation and social well-being through market mechanisms. Here are the key points of this scheme: 1. Incentives for green practices: The scheme offers economic incentives to encourage individuals and businesses to adopt sustainable practices like renewable energy use, water conservation, waste reduction, and eco-friendly transportation. 2. Market-based approach: By creating a market for sustainability, the scheme allows individuals and businesses to trade sustainable practices, creating economic opportunities and promoting sustainable business models. 3. Behaviour change: The scheme aims to foster a shift in consumer behavior by making sustainable choices more affordable and rewarding. This encourages individuals to actively participate in sustainable lifestyle practices. 4. Holistic approach: The scheme accounts for the interconnectedness of environmental and social issues, promoting a balanced approach towards sustainable living. It encourages actions that benefit both the environment and society simultaneously. 5. Long-term sustainability: By promoting sustainable living practices, the scheme aims to ensure the well-being of present and future generations, fostering a lasting impact on the environment and society. Overall, the 'market' scheme emphasizes the importance of individual and collective actions in creating a more sustainable future and seeks to harness market mechanisms to achieve this goal.