Sustainable living refers to living in a way that supports the long-term well-being of both people and the environment. It involves incorporating practices that minimize resource consumption, reduce waste, and lower the carbon footprint. The government aims to promote sustainable living through various measures, and one such approach is the proposed 'market' scheme. Here is how the government plans to promote sustainable living: 1. Incentives for green practices: The government plans to offer financial incentives to individuals, businesses, and communities that adopt sustainable practices such as renewable energy sources, energy efficiency, and waste reduction. 2. Educational campaigns: The government will conduct awareness campaigns to educate people about the benefits and importance of sustainable living. This includes providing information on sustainable practices, conservation, and responsible consumption. 3. Policy reforms: The government aims to introduce policies that support sustainable living, like setting emission reduction targets, promoting eco-friendly products, and encouraging recycling and composting. 4. Infrastructure development: The government plans to invest in sustainable infrastructure projects like public transportation, green buildings, and renewable energy generation to facilitate sustainable living. 5. Research and development: The government will support research and development activities that promote sustainable technologies, innovation, and practices. By implementing these measures, the government aims to encourage individuals, businesses, and communities to embrace sustainable living practices, thereby ensuring a greener and more sustainable future.