What are the qualifications that health and financial influencers need to disclose under the new ASCI guidelines

Under the new ASCI guidelines, health and financial influencers are required to disclose certain qualifications. What are these qualifications?
Under the new ASCI (Advertising Standards Council of India) guidelines, health and financial influencers are required to disclose certain qualifications. These qualifications are to ensure transparency and to protect consumers from misleading promotions. Here are the qualifications that need to be disclosed: 1. Expertise: Influencers need to disclose their educational background or any certifications they have in the specific field they are providing advice on, such as health or finance. 2. Experience: Influencers must disclose their professional experience and any relevant work they have done in the field. This helps establish their credibility and expertise. 3. Licenses: In the case of financial influencers, they need to disclose if they hold any licenses, such as investment advisor licenses or insurance agent licenses. 4. Affiliation: Influencers must disclose any affiliations or relationships they have with brands, products, or services that they promote. This includes sponsored content or any financial interests they have in the products they endorse. These qualifications ensure that consumers have sufficient information to evaluate the credibility and expertise of the influencers they are following.
Answered 2 years ago
Amrita Aspirants