Here are the new ASCI guidelines related to health and financial influencers:

• Influencers in the health and financial sectors are now required to disclose their qualifications to ensure transparency and prevent misleading claims.
• Under these guidelines, influencers must clearly mention their qualifications, degrees, certifications, or experiences in any related field when promoting health or financial products/services.
• This disclosure must be easily visible and clearly stated in the advertisement, post, or video content.
• The purpose behind these guidelines is to protect consumers from false or exaggerated claims made by influencers and to help them make informed decisions.
• Influencers are expected to follow the principles of fairness, honesty, and truthfulness while promoting health and financial products/services.
• ASCI may take necessary action against influencers who fail to comply with these guidelines and can require the content to be modified or withdrawn.
• These guidelines aim to promote responsible advertising practices, safeguard consumer interests, and maintain the credibility of influencers in these sectors.

These guidelines ensure that consumers have access to reliable information and can make informed choices when it comes to health and financial products/services.