Dark patterns in online ads can play a significant role in influencing consumer behavior in various ways. Here are some key points:

• Manipulation: Dark patterns use persuasive techniques to manipulate consumers into taking specific actions, such as making a purchase or providing personal information.
• Deception: They often deceive users by creating a false sense of urgency or scarcity, making them feel pressured to make a quick decision without fully evaluating the product or service.
• Unwanted subscriptions: Dark patterns may trick users into signing up for subscriptions or recurring payments without clear disclosure. Consumers may find it difficult to cancel or unsubscribe from these services.
• Privacy violation: Some dark patterns exploit consumers' personal information by misleadingly obtaining consent for data collection or sharing.
• Increased spending: By exploiting psychological vulnerabilities, dark patterns can lead consumers to spend more money on products or services they may not necessarily need or want.

Considering the negative impact of dark patterns on consumer welfare, the government's decision to issue norms against these practices is crucial for protecting consumers and promoting ethical online advertising.