The Centre's decision to issue norms against 'dark patterns' in online ads has several implications. Here are the key points: 1. Protecting consumer rights: The move aims to safeguard consumers from deceptive practices commonly used in online advertising, ensuring their rights are protected. 2. Transparency: The norms will promote transparency by requiring online advertisers to provide clear and accurate information regarding their products or services. This will enable consumers to make informed decisions without being misled. 3. Fair competition: 'Dark patterns' often manipulate user behavior and limit choice, giving certain advertisers an unfair advantage. The guidelines will help create a level playing field for all advertisers, fostering fair competition in the market. 4. Improved user experience: By discouraging deceptive practices, the norms aim to enhance user experience online. Consumers will have a more trustworthy environment, leading to increased confidence in digital platforms. 5. Building trust: The Centre's initiative can contribute to building trust between consumers and online advertisers. Clear and honest advertising practices will ensure a positive and trustworthy image for businesses. 6. Industry accountability: The guidelines will hold online advertisers accountable, making them more responsible for their actions. This can lead to the reduction of manipulative tactics and encourage ethical practices in the industry. Overall, the decision to issue norms against 'dark patterns' in online ads signifies a step towards protecting consumer rights, fostering fair competition, and creating a more trustworthy digital environment.