What is the state of news consumption in India, and what does it indicate
Analyze the findings of a recent report that suggests a decline in news sharing and consumption in India.
- Less than half the population (44%) reads a newspaper daily, compared to 65% in 2018. This decline could be due to the rise of digital media and the ease of access it provides.
- Television remains the most popular source of news, with 85% of the population watching news channels. However, this is a slight decline from 89% in 2018. It is possible that the proliferation of fake news and biased reporting has led to a loss of trust in mainstream media.
- Social media is increasingly becoming a source of news, with 30% of the population accessing it for news. However, this too has seen a decline from 38% in 2018, possibly due to the spread of misinformation on these platforms.
- 39% of people surveyed said they did not share any news in the past month, compared to 28% in 2018. This could indicate a sense of apathy or disengagement with news and current events.
Answered
a year ago