There are various contributing factors to the declining trend of news consumption and sharing in India. Some of the key factors are:

• The rise of social media platforms and their algorithm-driven content dissemination, which often prioritizes sensational and biased news, has led to a decrease in trust towards traditional news media sources.
• The proliferation of fake news and propaganda has also led to widespread confusion and distrust among consumers, further eroding the credibility of media outlets.
• The commoditization of news and the focus on clickbait headlines and views or ratings-driven content production, rather than quality, insightful journalism, has also contributed to the decline in news consumption.
• The economic slowdown, job losses, and financial instability have resulted in a decrease of purchasing power, which affects media sales and advertising revenue.
• The news media's failure to remain relevant and engaging to younger, more tech-savvy audiences, who have alternative sources of information, has also led to the decline in consumption and sharing of news.

This trend is concerning because the scarcity of credible news sources denies people access to vital information, leads to a lack of informed citizenry, and further exacerbates societal polarization and misinformation.