What is the significance of the 'Seal of Authenticity' for Jammu and Kashmir crafts in the global market
Explanation of the certification given to crafts from Jammu and Kashmir for global market.
The 'Seal of Authenticity' for Jammu and Kashmir crafts holds significant importance in the global market due to the following reasons:
- 1. Guarantees Quality: The certification ensures that products meet specific quality standards, assuring buyers of authenticity and craftsmanship.
- 2. Cultural Preservation: It helps in preserving the traditional craft techniques and heritage of Jammu and Kashmir artisans.
- 3. Market Credibility: The seal enhances the credibility of the products in the global market, increasing trust among consumers.
- 4. Competitive Edge: Certified crafts gain a competitive edge over unauthenticated products, attracting more customers.
- 5. Economic Benefit: It helps in promoting the economic development of artisans and communities by expanding market opportunities.
Answered
5 months ago