What is the significance of 'Brand Bharat' as mentioned by Jaishankar

'Brand Bharat' is described as a statement of authenticity and being Vishwa Bandhu by Jaishankar.
  • 'Brand Bharat' signifies the authentic representation of India's heritage, values, and culture on the global stage.
  • It represents India's role as a friend to the world ('Vishwa Bandhu') by emphasizing values of peace, cooperation, and mutual understanding.
  • The concept aims to showcase India's contributions to global progress and development, highlighting its diversity and pluralism.
  • 'Brand Bharat' serves to strengthen India's image and reputation as a leading nation in various fields such as technology, innovation, and spirituality.
  • Jaishankar's emphasis on 'Brand Bharat' underscores the importance of projecting a positive and authentic image of India to the rest of the world.
Answered 5 months ago
Amit2 Preparing for Civil Services