The Centre has proposed a scheme to promote sustainable living through a 'market' approach. Here are the key points of the scheme: 1. Incentivizing sustainable products: The scheme aims to encourage the production and consumption of sustainable products by providing financial incentives, such as tax breaks or subsidies, to manufacturers and consumers. 2. Eco-labeling: The scheme proposes the introduction of eco-labeling, where products meeting specific environmental standards would be labeled accordingly. This labeling would help consumers make informed choices and opt for sustainable options. 3. Awareness campaigns: To educate the public about the importance of sustainable living, the scheme suggests launching awareness campaigns. These campaigns would highlight the benefits of sustainable practices and promote behavior changes towards more sustainable lifestyles. 4. Collaboration with businesses: The scheme aims to collaborate with businesses to develop sustainable technologies and practices. This partnership would encourage innovation and the adoption of sustainable practices across various industries. 5. Research and development: The scheme emphasizes the need for continuous research and development in sustainable living. Funds would be allocated to support research initiatives focused on finding sustainable solutions for various sectors like energy, agriculture, and waste management. Overall, the proposed scheme focuses on creating a market-based approach to promote sustainable living, involving incentives, labeling, awareness campaigns, partnerships with businesses, and investment in research and development.