What are the key factors leading to the increase in mutual fund assets in the northeast region of India

1. Improved awareness: Increased investor awareness about mutual funds and their benefits has led to a higher demand for such investment options in the northeast region. 2. Growing economy: The growing economy in the northeast has provided individuals with more disposable income, prompting them to invest in mutual funds for potential returns. 3. Government initiatives: Government initiatives promoting financial literacy and investment in northeastern states have encouraged individuals to consider mutual funds as a viable investment option. 4. Enhanced access: The expansion of financial services and digital platforms has made it easier for people in the northeast to access and invest in mutual funds. 5. Strong performance: Favorable market conditions and the strong performance of mutual funds have attracted more investors to this investment vehicle in the region.