What are the key differences in the strategies adopted by BJP and Congress in funding their election campaigns?
Exploring the financing mechanisms of two major political parties in India for election campaigns.
- BJP primarily relies on grassroots donations from party members, supporters, and corporate donors, leveraging its strong base of volunteers and social media presence to raise funds.
- Congress traditionally has had a mix of funding sources including donations from party members, supporters, trade unions, and corporate donors, with a more centralized approach to fundraising.
- BJP has utilized crowdfunding platforms, online fundraising campaigns, and events featuring top leaders to attract smaller donations from a wider base of supporters.
- Congress often relies on larger donations from established supporters and corporate entities, with a focus on building and maintaining long-term relationships for funding.
- BJP's strategy also includes extensive use of advertising and marketing to create brand awareness and attract donations, while Congress emphasizes personal connections and traditional fundraising methods.
Answered
3 weeks ago