What are the key amendments made by SEBI to regulate finfluencers

SEBI, the Securities and Exchange Board of India, made key amendments to regulate finfluencers, or financial influencers, to ensure investor protection and market integrity. Here are the key amendments:

• SEBI mandated registration of finfluencers providing investment advice or recommendations to the public.
• Finfluencers are required to disclose conflicts of interest, performance track record, and methodology used in providing financial advice.
• SEBI introduced guidelines on advertising and disclosures by finfluencers to prevent misleading information to investors.
• Regular monitoring and compliance checks are conducted by SEBI to ensure finfluencers adhere to regulatory requirements.

These amendments aim to promote transparency and accountability in the financial advice provided by finfluencers.