1. Increased transparency: The guidelines will require e-commerce platforms to provide clear and easily accessible information about product pricing, terms and conditions, and other relevant details. 2. Honest and accurate information: E-commerce platforms will be required to provide accurate and truthful information about products or services, avoiding misleading or deceptive practices. 3. Unambiguous user interfaces: The guidelines will emphasize the importance of clear and transparent user interfaces, discouraging the use of confusing or misleading design patterns that manipulate users into making unintended choices. 4. Consent and choice: E-commerce platforms will be expected to obtain informed consent from users for activities such as signing up for subscriptions or sharing personal information. They should also provide users with clear options to opt-out or unsubscribe. 5. Ethical persuasion: The guidelines will encourage e-commerce platforms to use ethical persuasion techniques that promote genuine customer engagement, rather than manipulative tactics to drive sales. 6. Accessibility considerations: The guidelines will address the importance of making e-commerce platforms accessible for all users, regardless of disabilities or impairments. 7. Prohibition of dark patterns: The guidelines will explicitly prohibit the use of dark patterns, including practices that exploit human psychology to deceive or coerce users into making unwanted actions or purchases. These guidelines aim to ensure a fair and ethical e-commerce environment that protects the interests of consumers and promotes trust in online shopping experiences.