The Indian government has taken several measures to ensure the production and distribution of genuine medicines in the market. The Health Minister, Mandaviya, has announced various policies and initiatives to prevent the circulation of spurious medicines in the market. Some of these measures include:

• Establishing a National Medical Devices Promotion Council (NMDPC) to regulate the quality of medical devices.
• Implementing the Central Drugs and Cosmetics Act, 1940, to regulate the import, manufacture, distribution, and sale of drugs and cosmetics.
• Launching the 'Pharma Jan Samadhan' portal to address the grievances of consumers regarding the quality of medicines.
• Introducing track and trace technologies such as barcoding and serialization to monitor the supply chain and prevent the circulation of fake medicines.
• Encouraging the use of generic medicines by promoting their quality and affordability.

Overall, the Indian government is making efforts to ensure that only genuine and safe medicines are available in the market, and measures are being taken to discourage the production and distribution of spurious medicines.