India has taken several measures to address water pollution and promote water conservation. Some key initiatives include: 1. Clean Ganga Project: The government launched the Namami Gange program to clean and rejuvenate the river Ganga, focusing on municipal sewage treatment, riverfront development, solid waste management, and public awareness. 2. Water Pollution Control: Industries discharging wastewater are required to install effluent treatment plants. Guidelines have been set for industrial waste management and sewage treatment, ensuring compliance with pollution control norms. 3. River Interlinking: The government is exploring the interlinking of rivers to manage water resources effectively. This project aims to transfer surplus water from rivers to water-deficient regions, reducing pollution and improving water availability. 4. Rainwater Harvesting: To conserve water, rainwater harvesting structures are being promoted across cities and rural areas to recharge groundwater and reduce dependence on surface water sources. 5. Public Awareness: Through campaigns and programs, the government aims to raise awareness about water pollution, conservation, and the maintenance of clean water bodies. These initiatives are working towards ensuring a cleaner and sustainable water supply in India.