TRAI introduced the Telecom Commercial Communications Customer Preference Regulations in 2018 to combat spam calls and messages.
The regulations require telecom operators to implement Blockchain technology for ensuring transparency and preventing unauthorized access to subscriber data.
TRAI mandated the use of the Distributed Ledger Technology (DLT) platform to register telemarketers and scrub their content to curb unsolicited communication.
Telemarketers are required to obtain consent from consumers before sending promotional messages, and failure to comply can result in penalties and blacklisting.
TRAI constantly monitors the implementation of these rules and guidelines to ensure effective control over spam communication in the telecom sector.
