To curb the rising tomato prices in India, the following measures can be taken: 1. Increase production: Encourage farmers to expand tomato cultivation by providing them with technical assistance, training programs, and subsidies on inputs like seeds, fertilizers, and irrigation facilities. 2. Improve post-harvest infrastructure: Develop and upgrade cold storage facilities, transportation networks, and processing units to minimize wastage and ensure a smooth supply chain. 3. Promote contract farming: Facilitate partnerships between farmers and agribusiness companies to ensure a consistent demand and supply of tomatoes at reasonable prices. 4. Implement price controls: Set a maximum retail price for tomatoes to prevent excessive price hikes and ensure accessibility for consumers. 5. Encourage alternative crops: Promote the cultivation of alternative crops that can substitute for tomatoes, reducing dependency and easing the pressure on tomato prices. 6. Boost imports: Facilitate the import of tomatoes from neighboring countries during periods of scarcity to stabilize prices in the domestic market. 7. Streamline distribution channels: Regulate middlemen and reduce intermediaries in the supply chain to minimize price manipulation and ensure fair prices for both farmers and consumers. 8. Increase awareness and consumption: Conduct campaigns to educate consumers about the nutritional value of tomatoes and promote their increased consumption, creating a steady demand that can positively impact prices. It is important to note that these measures should be implemented in a holistic manner, considering the specific requirements and challenges of the tomato industry in India.