The near side landing of Chandrayaan-3 on the moon holds several significant advantages:

• Communication: Landing on the near side ensures a direct line of communication with Earth, as antennas located on the far side cannot establish a direct link.
• Scientific exploration: The near side of the moon has been extensively explored, allowing for comparisons with previous missions and providing a better understanding of the moon's geological features.
• Operational efficiency: It is easier to establish and maintain communication with the mission control center on Earth, enabling real-time data transmission and better command and control of the mission.
• Logistics and spacecraft support: Landing on the near side allows for easier access to resources, such as solar energy for power generation and potential future lunar bases.
• Safety: The proximity to Earth facilitates swift response and intervention in case of emergencies, minimizing risks for the mission and its crew.
• International cooperation: By landing on the near side, Chandrayaan-3 can collaborate and share data with other lunar missions exploring the same region of the moon.

Considering these factors, the near side landing of Chandrayaan-3 provides scientific, operational, and safety advantages while enhancing international collaboration and optimizing mission success.