What are the key factors that have led to the poor demand and bountiful output in the kinnow market, affecting farmers in Punjab
Poor demand and bountiful output have caused a drop in kinnow prices, leaving farmers in Punjab distressed.
- Overproduction: A significant factor contributing to the poor demand and bountiful output in the kinnow market is the overproduction of kinnow oranges in Punjab. Farmers have increased the cultivation of kinnow oranges, resulting in a surplus supply of the fruit.
- Change in consumer preferences: There has been a shift in consumer preferences regarding fruit choices. Consumers are now opting for alternative fruits, such as imported oranges or other citrus fruits, leading to a decline in demand for kinnow.
- Lack of branding and marketing: The lack of effective branding and marketing strategies has hindered the promotion and visibility of kinnow oranges in the market. This has limited the potential for capturing new markets and expanding consumer base.
- Inadequate storage and transportation facilities: Insufficient infrastructure for storage and transportation has resulted in post-harvest losses, impacting the quality of kinnow oranges. This has led to lower prices and reduced market appeal.
- International competition: Kinnow oranges face increasing competition from imported oranges, which are often available at lower prices. This has created a challenge for domestic kinnow farmers in Punjab, affecting their market share and profitability.
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a year ago