What are the key factors contributing to the revival of tourism in Jammu and Kashmir?

Given reports about tourism bouncing back in J&K, I want to understand the social, economic, and security-related reasons behind this recovery and its broader implications.
Tourism in Jammu and Kashmir has witnessed a significant revival in recent years. This resurgence can be attributed to various social, economic, and security-related developments that have improved the region’s overall environment for tourists.
  • Improved Security Situation:
    • Reduction in militancy and terror-related incidents due to strengthened security measures.
    • Increased presence and vigilance of security forces ensuring safer travel and stay for tourists.
    • Confidence-building measures by the government to assure tourists of their safety.
  • Government Initiatives and Policies:
    • Promotion of Jammu and Kashmir as a tourist destination through campaigns like ‘Back to Village’ and ‘Incredible India’.
    • Development of new tourist circuits and destinations beyond traditional spots.
    • Ease of travel regulations and improved infrastructure at airports, roads, and hotels.
  • Economic Incentives:
    • Special packages and subsidies for tourism stakeholders, including hoteliers and travel agents.
    • Encouragement of private investments in hospitality and related sectors.
    • Employment generation for local youth through tourism-related activities.
  • Social Factors:
    • Increasing local participation in tourism and hospitality sectors, enhancing visitor experiences.
    • Efforts to preserve and promote local culture, crafts, and cuisines, attracting culturally interested tourists.
    • Positive word-of-mouth and social media coverage encouraging more visitors.
  • Broader Implications:
    • Boost to the local economy and livelihoods through increased tourist inflow.
    • Strengthening of national integration and cultural exchange.
    • Improvement in the global image of Jammu and Kashmir as a peaceful and attractive destination.
Answered 17 hours ago
Rohit Aspirants