What are the implications of Zomato's decision to have a 'pure veg' fleet continuing to wear red instead of green
Zomato has recently announced that their new 'pure veg' fleet will not be changing their color from red to green as originally planned.
- The decision to have the 'pure veg' fleet continue wearing red could potentially lead to confusion among customers who may associate the red color with non-vegetarian offerings.
- Keeping the red color for the 'pure veg' fleet might create a perception issue among some customers who choose vegetarian options based on ethical or religious beliefs.
- Zomato's decision could be seen as a missed opportunity to align the branding of the 'pure veg' fleet with the green color typically associated with vegetarian or plant-based products.
- There might be mixed reactions from the public regarding this decision, with some supporting the company's choice to maintain consistency in branding and others criticizing it for not adapting to the vegan concept effectively.
Answered
a year ago