What are the factors contributing to the record sales of Khadi in India
According to PM Modi, Khadi has become a powerful symbol of public sentiments.
The record sales of Khadi in India can be attributed to several factors. Here are the key points highlighting the factors contributing to its success:
- Government support: Prime Minister Modi has actively promoted Khadi as a symbol of India's heritage and a driver of economic growth.
- Increasing popularity: Khadi has become a fashion statement among the younger generation, leading to a surge in its demand.
- Quality improvement: Khadi producers have been focused on improving the quality and design of Khadi products, making them more appealing to a wider consumer base.
- Promotion campaigns: The Khadi and Village Industries Commission (KVIC) has undertaken various promotional activities to create awareness about Khadi and its benefits.
- Rise of eco-friendly and sustainable products: Growing awareness about sustainability has led people to opt for Khadi, which is traditionally made from natural fibers and is considered more sustainable and environmentally friendly.
- Export potential: Khadi has gained popularity overseas, with increasing demand from countries appreciating its uniqueness and traditional value.
- Judicious pricing: KVIC has adopted competitive pricing strategies, making Khadi products affordable to a larger section of society.
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