Geographical Indication (GI) tags are used to protect and promote unique products originating from a specific geographical area. These tags provide legal protection to its producers from using the product's name, ensuring that consumers can trust the quality, authenticity, and traditional production methods associated with it. The importance of GI tags can be summarized as follows:

• Preservation of cultural heritage: GI tags preserve traditional knowledge, methods, and practices associated with particular regions, protecting the cultural heritage of those areas.
• Economic development: GI tags help promote local economic growth by creating market opportunities for producers and boosting tourism through the promotion of unique products.
• Enhanced consumer trust: GI tags assure consumers about the authenticity, quality, and distinct characteristics of products, combating imitation and counterfeit goods.
• Local empowerment: GI tags empower local communities by providing them with intellectual property rights and ensuring fair recognition for their products.
• Sustainable development: GI tags encourage the maintenance of traditional agricultural practices, promoting sustainable production and the preservation of biodiversity.

Overall, GI tags play a vital role in preserving cultural diversity, supporting local economies, protecting consumers, and promoting sustainable development.