How will EESL's e-commerce portal promote energy-efficient electric appliances

EESL's e-commerce portal will play a crucial role in promoting energy-efficient electric appliances through various means: 1. Providing information: The portal will provide detailed information about the energy efficiency ratings of various appliances, helping consumers make informed decisions. 2. Showcasing efficiency: The platform will exclusively showcase appliances with the highest efficiency ratings, highlighting their advantages over less energy-efficient models. 3. Comparisons and reviews: The portal will enable consumers to compare different appliances based on their efficiency ratings, user reviews, and other relevant factors, empowering them to choose the best energy-efficient option. 4. Discounts and incentives: EESL can provide special discounts and incentives on energy-efficient appliances available on the portal, making them more affordable and enticing for consumers. 5. Creating awareness: Through the e-commerce portal, EESL can raise awareness about the benefits of energy-efficient appliances and their long-term cost savings, encouraging more people to make the switch. Overall, the e-commerce portal serves as a convenient platform that educates, promotes, and incentivizes the adoption of energy-efficient electric appliances.