The Congress party has used various strategies to promote Rahul Gandhi's image over the past 20 years. Here are some of the key strategies employed by the party: 1. Positioning him as a Youth Icon: The Congress party has consistently projected Rahul Gandhi as a dynamic and young leader who represents the aspirations of the youth in India. 2. Prominent Roles within the Party: Rahul Gandhi has been given key party positions, such as the General Secretary and Vice President. These roles have provided him with the platform and visibility to connect with party workers and the public. 3. Nationwide Tours and Campaigns: Rahul Gandhi has undertaken extensive tours across the country, addressing rallies and interacting with people from different walks of life. These campaigns have aimed to familiarize him with the electorate and establish his presence as a mass leader. 4. Social Media Presence: The Congress party has leveraged digital platforms, especially social media, to build Rahul Gandhi's image. His active engagement on platforms like Twitter has allowed him to directly connect with a wider audience. 5. Image Makeover: Over the years, the party has worked on rebranding Rahul Gandhi's image, presenting him as a relatable, approachable, and empathetic leader who understands the concerns of the common man. 6. Legacy Association: The party has also utilized Rahul Gandhi's association with the Gandhi-Nehru family to forge a connection with the party's historical legacy. This association has been used to evoke a sense of trust and continuity among party supporters. Overall, the Congress party has employed a combination of youth representation, nationwide campaigns, social media engagement, and image makeovers to promote Rahul Gandhi's image as a leader.