How does the rivalry between political leaders influence election outcomes

1. **Polarization of voters**: Rivalries between political leaders can polarize voters, leading them to strongly align with one candidate over the other. 2. **Increased voter turnout**: High-profile rivalries can generate more interest and engagement among voters, which may result in increased voter turnout on election day. 3. **Media coverage**: Intense rivalries often receive extensive media coverage, influencing public perception and shaping voters' opinions about the candidates. 4. **Negative campaigning**: Political leaders may resort to negative campaigning to undermine their rivals, which could impact how undecided voters perceive the candidates. 5. **Policy focus**: Rivalries can shift the focus from policy issues to personal attacks and controversies, potentially clouding voters' judgment about the candidates' platforms.