The Indian government has taken several measures to ensure access to affordable medicines for the masses. One of the most effective measures is the establishment of Jan Aushadhi Kendras, which are government-run stores that sell generic medicines at significantly lower prices compared to their branded counterparts. Below are some of the measures taken by the government to ensure that Jan Aushadhi Kendras remain accessible to the public:

• The government has set up over 6,000 Jan Aushadhi Kendras across India in various cities and towns.
• The stores are strategically located in areas where people can easily access them, such as hospitals, bus stations, and railway stations.
• The government has also launched a mobile app called 'Jan Aushadhi Sugam' that allows people to find the nearest Jan Aushadhi store and check the availability of medicines.
• The government has ensured that the Kendras stock a wide range of essential medicines and surgical items.
• To promote the use of generic medicines, the government has launched a massive campaign to educate people about their benefits and encourage doctors to prescribe them.
• The government also provides financial incentives to private chemists who stock and sell generic medicines through the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).

These measures have been instrumental in making affordable medicines accessible to the masses in India.